SalvaVida is the top-selling beer in Honduras by a wide margin. During the 2014 FIFA World Cup SalvaVida was one of the top sponsors of the national soccer team and held many events for the campaign “Mundial Del Vive”.
I assisted the main Community Manager producing lyric videos, video summaries, web-applications and doing photo coverage of events.
Part of the digital content of the campaign was a lyric video of the main theme by Kazzabe, a very popular Honduran band.
The lyric video that I produced was played more than 40,000 times and gave a great boost to the song.
Live Social Wall
To increase the use of our official hashtags during the events of the brand, I developed a “Social Wall” application that was projected to big screens and displayed live tweets and pictures posted by our guests on their social networks.
This incremented the use of our hashtags by 24%.